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Digital Agencies are proving they’re ready to lead

I read a very good and insightful article in today’s Adage, “Why Digital Agencies are Indeed Ready to Lead” by Jacques-Herve Roubert. I agree with his contention that Digital agencies are indeed ready...

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I just read a really stupid article in AdAge

I don’t ever like being critical of any of my peers, but sometimes, I just have to call a spade a spade. I just finished reading an article in Adage, entitled, “Our Biggest Brands can no longer be...

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The Future of Agency Relationships needs everyone’s participation

The other week, a new report came out of Forrester Research, entitled, The Future of Agency Relationships by three analysts, Sean Corcoran, Dave Frankland and Vidya Drego. First, I highly recommend...

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CMOs Need Technology and need our help

Increasingly CMO’s are being brought into the technology buying process as technology is becoming even more intertwined with today’s multi-channel, multi-device world of marketing. And it’s up to us in...

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It’s getting harder to be an independent agency

AdAge magazine just released its 2009 annual agency report today, ranking all the top agencies by revenue and grouping them according to what may be dying distinctions like advertising, direct, media,...

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Popularity and Influence are not the same

I read a thought provoking article in AdAge this morning by Matthew Creamer. The title, “Your Followers are no measure of your influence,” does an excellent job of debunking the notion that just...

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